I Hate Ads

...and other confessions of a fourth year marketing student.
Nov 08
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This video is awesome.

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Nov 07
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According to Engadget, this new mouse from OpenOffice.org “packs no less than 18 programmable buttons (each with double-click functionality), along with support for up to 63 separate profiles, a clickable scroll wheel, an adjustable resolution from 400 to 1,600 CPI, and, get this, a built-in analog joystick that can itself be used to store up to sixteen different keys or macros.”
This is the sort of thing that gives me nightmares.

According to Engadget, this new mouse from OpenOffice.org “packs no less than 18 programmable buttons (each with double-click functionality), along with support for up to 63 separate profiles, a clickable scroll wheel, an adjustable resolution from 400 to 1,600 CPI, and, get this, a built-in analog joystick that can itself be used to store up to sixteen different keys or macros.”

This is the sort of thing that gives me nightmares.

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Nov 05
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Oct 28
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Bad-arse picture of the month: shark mauled in half by bigger shark

Bad-arse picture of the month: shark mauled in half by bigger shark

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Oct 13
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Oct 01
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It was too easy for them; they were too successful raising money. If they’d had to grow the company gradually, by iterating through several versions they sold to real users, they’d have learned pretty quickly that people looked stupid riding them. Instead they had enough to work in secret. They had focus groups aplenty, I’m sure, but they didn’t have the people yelling insults out of cars.
— Paul Graham on The Trouble With The Segway
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This is a video made by myself and classmate James Moran for a new unit at Monash, Electronic Marketing. It was a really fun way to complete our assessment and we learnt a bit too! It’s pretty embarrassing so I hope you enjoy it. We’re also considering continuing on from this and blogging or micro-blogging about the topic so stay tuned!

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Sep 24
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So instead of having a typical in-store launch for Windows 7, Microsoft have taken a different route, having Tupperware-esque at-home launch parties, where the host shows guests some of the new features of Windows 7 and the guests can try them out throughout the party. Sounds kinda lame, but whatever. So they made this video to introduce it to party hosts. It’s so goddamn lame I can’t even tell if they’re taking the piss or not. Love the shaky hand-held camera style, the “unscripted” script, the not looking into the camera too often, etc. It’s very “hip” and “so in right now”.

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About Me
Rick Clarke Rick Clarke studies Management/Marketing at Monash University, Melbourne.

(email address)
Check out these other Monash marketing blogs:

Julian Cole's Adspace Pioneers
Peter Wagstaff's Marketing Today podcast
Simon Oboler's Simon Says
Zac Martin's Pigs Don't Fly
Will Egan's WillEgan.com
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