I Hate Ads

...and other confessions of a fourth year marketing student.
Jun 08
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Factual inaccuracies in Matt Warman’s anti-iPhone tirade.

Matt Warman, “Consumer Technology Editor” for The Telegraph, posted an anti-iPhone tirade last Thursday on The Telegraph’s website, which has drawn a lot of criticism. The piece, 10 reasons not to buy Apple’s new iPhone was aimed to be controversial. This is fine. However, apparently Warman’s idea of controversy is to spread misinformation. This is not fine.

Below are the sentences in the article which are objectively false. I’ve quoted 176 words out of the 548-word piece. In other words, I believe one full third of Warman’s piece to be objectively false.

The remainder of the article, which I haven’t quoted, is mostly composed of subjective matter, most of which I think is utter rubbish. There’s very little which is objectively true.

Matt Warman and/or The Telegraph, should either retract or defend each of these statements below, ASAP. The Telegraph should be ashamed of letting this go to print. Telegraph should also be ashamed of the way comments moderation was handled, but that’s another matter altogether.

Buy the top-of-the-range Blackberry or Android handset and you will still pay a lot less than the extortionate prices Apple charge.”

Factually incorrect.

 

“… now as other manufacturers announce, for instance, that you can use their phones as shareable wifi hot spots, Apple says no.”

Apple has never made any such statement. This statement was also written before the announcement of the product, when it was not known whether this feature would be included.

 

“Not because of some spurious “user experience” argument, but because of economics.”
Apple has never commented on this (and it is completely contrary to your first point).

 

“The iPhone, the phone that promised to put the web into everybody’s pockets, can’t even show you most of it, because it can’t handle Flash graphics.”

Factually incorrect as Flash does not make up “most” of the web.

 

“Google Android can, in the latest version (OS 2.2), and it’s going to be available free on a lot of budget tariffs.”

The second clause of this statement is extremely dubious and needs supporting evidence.

 

“4) No multitasking:…”

Factually incorrect, this was announced months ago.

 

Tried instant messaging on an iPhone? Oh yes, you have to open the app to see if you’ve got a message.”

Factually incorrect. This functionality has been available for 12 months through the Push notification service.

 

“If Apple announces multitasking next…”

Again, they already have, months ago.

  

“5) Its battery life is terrible:…”

Written before the announcement of the product. It was widely believed before the announcement that the battery life would be improved significantly. The announcement confirmed a 40% increase in talk time.


 “…look at phones by companies such as HTC – multitasking, better cameras, better screens, all draining their batteries far more – and yet the iPhone, with its undemanding technology, still only offers equal performance.”

Factually incorrect. iPhone 3GS battery life was amongst the best in its class, and significantly better than phones featuring more demanding technology, and iPhone 4 has only improved on this.


 “Use the iPhone as a phone and it’s not got great reception,…”

This statement was made before the announcement of the product, which announcement included that the casing of the iPhone 4 would integrate a large steel antenna.


“9) It charges for satnav: In an age when Nokia and Google Android provide completely free mapping and satnav facilities, the cheapest way you can turn your overpriced iPhone into a satnav is with a £19.99 app.”

Disingenuous. Google Maps is free on the iPhone and can be said to be ‘satnav’. This statement was made before the product was announced and it was not known what features would be included.

Controversy is one thing, but misinforming your readers is quite another.

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Apr 17
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Mr. Jobs is indeed starting to behave like that other convicted monopolist we know and love. Yet unlike the latter, Jobs did not engage in underhanded business practices to create his monopolies. They were handed to him on a silver platter by the rest of the market, which insists on peddling either outright crap or cheap imitations of Apple’s aesthetic.
Stanislav Datskovskiy on Apple Inc CEO Steve Jobs
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Mar 30
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Is the term “blog” used by online newspapers as an excuse to validate shitty journalism?

At the risk of sounding like a hypocrite posting this on my blog  I’ve noticed that online newspapers have been using so-called “blogging” and using it as an excuse for lazy, shitty journalism. This allows the newspapers to post attention-grabbing headlines on their websites, without any substance behind them. Rather than a well-thought out, balanced, heavily researched article critiqued by an editor, we get a short piece thrown together on a whim with a question slapped on the end to encourage “engagement”.

Perhaps it’s our short attention spans that’s to blame. Online newspapers are often perused throughout the day for a quick fix and the attention-grabbing headlines provide.

But it’s not what I expect from reputable broadsheets and I think it’s damaging their brands and devaluing journalism. As much as bloggers like to spout off about how blogging is democratising journalism etc. etc., professional journalism is a critical part of democratic society and need to be upheld. Putting your masthead on trivial nonsense and crappy journalism that would never be put into print is a poor exercise in brand management.

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Nov 24
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Confused about Google Chrome OS? Here it is in a simple 3:21 nutshell. Or for an 11-minute preview demonstration, go here. Looks like a great netbook operating system for those with very very basic needs, or for a secondary computer. In fact, it redefines the term netbook, back to what it was always supposed to mean.

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Nov 16
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Learn from the best, learn from the worst

Today I bring you two stories (both via Daring Fireball). The first is about one of the best performing CEOs of our time, the second is an astonishing story from one of the world’s largest airlines and their spectacular fuck-up.

The Best

Fortune Magazine has named Steve Jobs, CEO and co-founder of Apple as their CEO of The Decade. If you know me you’ll know I think this is an obvious choice. Over the last decade he’s made fantastic products, made Apple into one of the most profitable tech companies in the world, and set the agenda for the rest of the industry to follow. In honour of Jobs, Fortune have collected stories from eight famous business executives who have worked with Steve, and it’s an interesting insight into his role in the company. The overall theme seems to be his pursuit of perfection. This is well summarised by Oracle CEO Larry Ellison:

I remember when Steve was my neighbor in Woodside, Calif., and he had no furniture. It struck me that there wasn’t furniture good enough for Steve in the world. He’d rather have nothing if he couldn’t have perfection. 

And I jokingly said, “The difference between me and Steve is that I’m willing to live with the best the world can provide. With Steve that’s not always good enough.”

Read the full story: 8 stars speak out on Steve Jobs

The Worst

This astonishing story highlights the corporate culture at American Airlines. It comes in three parts, written by user interface designer Dustin Curtis.

First, he writes an open letter to American Airlines, regarding their terrible website: Dear AmericanAirlines

Then, a user experience designer from AA.com responds: Dear Dustin Curtis

But those of us who work in enterprise-level situations realize the momentum even a simple redesign must overcome…

Then, astonishingly, American Airlines fires their user experience designer: The incompetence of American Airlines & the fate of Mr X

When AA fires the people who care most about the experience it provides, I have to wonder if there is any hope for AMR Corporation.

An intriguing look into a corporate culture that is holding a company back. I guess it all boils down to the top management. If they’re passionate, like Steve Jobs, the company can go a long way. If not, the corporate culture will follow and the company’s success will gradually erode over time.

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Nov 08
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This video is awesome.

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Nov 07
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According to Engadget, this new mouse from OpenOffice.org “packs no less than 18 programmable buttons (each with double-click functionality), along with support for up to 63 separate profiles, a clickable scroll wheel, an adjustable resolution from 400 to 1,600 CPI, and, get this, a built-in analog joystick that can itself be used to store up to sixteen different keys or macros.”
This is the sort of thing that gives me nightmares.

According to Engadget, this new mouse from OpenOffice.org “packs no less than 18 programmable buttons (each with double-click functionality), along with support for up to 63 separate profiles, a clickable scroll wheel, an adjustable resolution from 400 to 1,600 CPI, and, get this, a built-in analog joystick that can itself be used to store up to sixteen different keys or macros.”

This is the sort of thing that gives me nightmares.

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Nov 05
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Oct 28
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Bad-arse picture of the month: shark mauled in half by bigger shark

Bad-arse picture of the month: shark mauled in half by bigger shark

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About Me
Rick Clarke Rick Clarke studies Management/Marketing at Monash University, Melbourne.

(email address)
Check out these other Monash marketing blogs:

Julian Cole's Adspace Pioneers
Peter Wagstaff's Marketing Today podcast
Simon Oboler's Simon Says
Zac Martin's Pigs Don't Fly
Will Egan's WillEgan.com
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