September 2008
3 posts
There's Nothing There →
A brilliant post by John Gruber on Microsoft’s advertising campaign and their branding in general.
WatchHere’s another reason I’m not so fond of ads: sometimes they just make my head hurt. Like this Microsoft one, part of a $300m campaign. What in the hell are they trying to achieve???
Some food for thought
In 2000, Google launched AdWords, changing the entire landscape of internet advertising. AdWords is now Google’s main source of revenue, earning over $16 billion for Google last year.
AdWords refers to the contextual text ads which now populate many sites on the internet. Three short lines of text related to the content on the page they’re displayed on. They include ads on the...