A resource put together by Google for marketers, looks interesting.
So instead of having a typical in-store launch for Windows 7, Microsoft have taken a different route, having Tupperware-esque at-home launch parties, where the host shows guests some of the new features of Windows 7 and the guests can try them out throughout the party. Sounds kinda lame, but whatever. So they made this video to introduce it to party hosts. It’s so goddamn lame I can’t even tell if they’re taking the piss or not. Love the shaky hand-held camera style, the “unscripted” script, the not looking into the camera too often, etc. It’s very “hip” and “so in right now”.
A lecturer sparked my imagination the other day when she asked the class what the university might be like if Richard Branson were running it. It would certainly be very different than it is now. Maybe he’d do away with lectures? Perhaps he’d insist on a hand-on entrepreneurship experience? Maybe there’d be free beer on the lawn every day and live music every night? Its an interesting topic and I’d like to hear your thoughts…
What would Virgin University look like?
I’m 4 days late here, but Happy 10th Birthday Blogger! Although I chose not to use you, you’ve certainly changed the world palpably in your first decade.
Provocative ad placement at Caulfield Station, next to a campus that specialises in marketing (amongst other things)? I like it.
“After more than 25 years as a pioneer and leader in the mobile industry, Nokia will bring its rich mobility heritage and knowledge to the PC world with the new, Windows based, Nokia Booklet 3G.”
This will be interesting. Too bad they didn’t choose a different OS, though.
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Rick Clarke studies Management/Marketing at Monash University, Melbourne.
Check out these other Monash marketing blogs: Julian Cole's Adspace Pioneers Peter Wagstaff's Marketing Today podcast Simon Oboler's Simon Says Zac Martin's Pigs Don't Fly Will Egan's WillEgan.com |
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