I Hate Ads

...and other confessions of a fourth year marketing student.
Sep 21
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A lecturer sparked my imagination the other day when she asked the class what the university might be like if Richard Branson were running it. It would certainly be very different than it is now. Maybe he’d do away with lectures? Perhaps he’d insist on a hand-on entrepreneurship experience? Maybe there’d be free beer on the lawn every day and live music every night? Its an interesting topic and I’d like to hear your thoughts…
What would Virgin University look like?

A lecturer sparked my imagination the other day when she asked the class what the university might be like if Richard Branson were running it. It would certainly be very different than it is now. Maybe he’d do away with lectures? Perhaps he’d insist on a hand-on entrepreneurship experience? Maybe there’d be free beer on the lawn every day and live music every night? Its an interesting topic and I’d like to hear your thoughts…

What would Virgin University look like?

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Sep 13
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I’m 4 days late here, but Happy 10th Birthday Blogger! Although I chose not to use you, you’ve certainly changed the world palpably in your first decade.

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Sep 07
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The AFA pointed to an independent Australian Communications and Media Authority (ACMA) study that determined there was no scientific causal link between advertising and childhood obesity.
— Well then, that changes everything (NB: sarcasm intended) http://www.marketingmag.com.au/news/view/afa-calls-for-evidence-in-advertising-ban-1539
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Sep 01
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Aug 31
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Provocative ad placement at Caulfield Station, next to a campus that specialises in marketing (amongst other things)? I like it.

Provocative ad placement at Caulfield Station, next to a campus that specialises in marketing (amongst other things)? I like it.

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Aug 30
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We realised a long time ago that what you make people feel is more important than what you make.
BMW
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Green is fucking sexy/badarse.
BMW’s new hybrid concept, check it.

Green is fucking sexy/badarse.

BMW’s new hybrid concept, check it.

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Aug 25
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Jul 27
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Still stuck in Hotmail-land?

Great news for those still stuck over in Hotmail land. Hotmail is now accessible using POP3 (POP3, how quaint*!). This means that you can now access your Hotmail through any email client you like, such as Mozilla Thunderbird or Apple Mail, and best of all, through Gmail! All you need to do is set up a Gmail account, go into the settings and add your hotmail account under POP3. You’ll then be able to send and receive your email through your hotmail account while taking advantage of Gmail’s cool features, like auto-save drafts (never lose that email you spent 15 minutes typing out again!), conversation-view (view all the replies to an email as one thread), a class-leading SPAM filter, tags, and so on! Welcome to the future, Hotmail users :)

*Read: “backwards”

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Jul 07
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Indeed, the incandescent bulb is turning into a case study of the way government mandates can spur innovation.
— While the Australian Government has mandated an incoming ban on incandescent light globes, the US has taken a different approach, setting energy efficiency standards For light globes and thus the industry has become an interesting case study in innovation; read the full story at NYTimes (via Daring Fireball)
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About Me
Rick Clarke Rick Clarke studies Management/Marketing at Monash University, Melbourne.

(email address)
Check out these other Monash marketing blogs:

Julian Cole's Adspace Pioneers
Peter Wagstaff's Marketing Today podcast
Simon Oboler's Simon Says
Zac Martin's Pigs Don't Fly
Will Egan's WillEgan.com
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