I haven't been doing my homework...
I have another confession to make… I haven’t been doing my homework. Part of what we’ve been told to do as marketing students is take in a lot of marketing communications from the world around us, including advertisements on TV, radio, junk mail, and so on.
This morning I was trying to remember when the last time I actually watched broadcast TV was. I couldn’t. I honestly don’t think I’ve sat down and watched TV at all this year.
When people talk about ads they’ve seen on TV, I no longer have any idea what they’re talking about. As for radio, my dial has been resolutely fixed on the non-commercial Triple J for years. Our mailbox has a no junk mail sign up on the mail box, so I only see what comes bundled in with the newspaper. And even then, it’s not often that I pick up a newspaper any more, as I to read it online while I’m connection to friends on Facebook and MSN.
So my exposure to traditional media of late has been extremely low… should I start cramming?
