I Hate Ads

...and other confessions of a fourth year marketing student.
Jul 07
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Indeed, the incandescent bulb is turning into a case study of the way government mandates can spur innovation.
— While the Australian Government has mandated an incoming ban on incandescent light globes, the US has taken a different approach, setting energy efficiency standards For light globes and thus the industry has become an interesting case study in innovation; read the full story at NYTimes (via Daring Fireball)
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About Me
Rick Clarke Rick Clarke studies Management/Marketing at Monash University, Melbourne.

(email address)
Check out these other Monash marketing blogs:

Julian Cole's Adspace Pioneers
Peter Wagstaff's Marketing Today podcast
Simon Oboler's Simon Says
Zac Martin's Pigs Don't Fly
Will Egan's WillEgan.com
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