I Hate Ads

...and other confessions of a fourth year marketing student.
Sep 24
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So instead of having a typical in-store launch for Windows 7, Microsoft have taken a different route, having Tupperware-esque at-home launch parties, where the host shows guests some of the new features of Windows 7 and the guests can try them out throughout the party. Sounds kinda lame, but whatever. So they made this video to introduce it to party hosts. It’s so goddamn lame I can’t even tell if they’re taking the piss or not. Love the shaky hand-held camera style, the “unscripted” script, the not looking into the camera too often, etc. It’s very “hip” and “so in right now”.

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About Me
Rick Clarke Rick Clarke studies Management/Marketing at Monash University, Melbourne.

(email address)
Check out these other Monash marketing blogs:

Julian Cole's Adspace Pioneers
Peter Wagstaff's Marketing Today podcast
Simon Oboler's Simon Says
Zac Martin's Pigs Don't Fly
Will Egan's WillEgan.com
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