Don't go away!
An interesting tactic Rove is trialling to get people to stay tuned and not leave the room during ad breaks… about 3 ads in they’ll have a “behind the scenes” segment. Some extra content to make people pay attention while the ads are on. A good tactic which I think we’ll pay off for them and it’ll be interesting to see if any others follow this lead.
Not quite as good as having fewer, longer, more engaging ads, but it’s not a bad idea at all.
