I Hate Ads

...and other confessions of a fourth year marketing student.
May 05
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This diagram by Nielsen BuzzMetrics shows the results of a internet data-mining study where they found which words were most often associated with advertising by internet users. The top 7 words most associated with advertising were: ads, false, marketing, revenue, dollars, commericals, misleading. Overall there are eight negative associations and zero positive associations with advertsising. I’m not the only one who hates ads.

This diagram by Nielsen BuzzMetrics shows the results of a internet data-mining study where they found which words were most often associated with advertising by internet users. The top 7 words most associated with advertising were: ads, false, marketing, revenue, dollars, commericals, misleading. Overall there are eight negative associations and zero positive associations with advertsising.

I’m not the only one who hates ads.

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About Me
Rick Clarke studies Management/Marketing at Monash University, Melbourne. You can email him at rickclarke87 [at] gmail [dot] com.

I Hate Ads is a blog and discussion about branding, marketing, advertising, packaging, cool products, technology, the web, the future of learning and, inevitably, Connex. Please leave comments and join in the discussion!

Also check out these other Monash marketing blogs: Julian Cole's Adspace Pioneers, Peter Wagstaff's Marketing Today (podcast), Simon Oboler's Simon Says & Zac Martin's Pigs Don't Fly.