This is a letter I received recently from my membership in the Snowgum Club. The Snowgum club gives you 10% of your money spent at Snowgum back as a voucher - a clever idea! But the reason I’m posting this letter is because I was impressed when I noticed the sentence I’ve highlighted where they reminded me that I hadn’t used my last voucher yet and said that it didn’t matter if I’d lost it, I could simply use this letter instead.
In fact, I happened to be at Snowgum a couple of weeks later, without my voucher or this letter. But knowing that they didn’t need the actual voucher, I asked if they’d be able to look it up for me, and they did. This meant that I wasn’t hesitant to spend my money there and then, and spent $200. Good marketing, Snowgum!
