Ads like this which use a popular song and change the lyrics should be banned. If I were to run for parliament, I think this would be one of my principal platforms. It’s been done to death and it’s extremely tacky. Ad agencies and the brands who commission them take note. I’m looking at you, Smiths.
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Rick Clarke studies Management/Marketing at Monash University, Melbourne.
Check out these other Monash marketing blogs: Julian Cole's Adspace Pioneers Peter Wagstaff's Marketing Today podcast Simon Oboler's Simon Says Zac Martin's Pigs Don't Fly Will Egan's WillEgan.com |
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