I Hate Ads

...and other confessions of a fourth year marketing student.
Mar 30
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Is the term “blog” used by online newspapers as an excuse to validate shitty journalism?

At the risk of sounding like a hypocrite posting this on my blog  I’ve noticed that online newspapers have been using so-called “blogging” and using it as an excuse for lazy, shitty journalism. This allows the newspapers to post attention-grabbing headlines on their websites, without any substance behind them. Rather than a well-thought out, balanced, heavily researched article critiqued by an editor, we get a short piece thrown together on a whim with a question slapped on the end to encourage “engagement”.

Perhaps it’s our short attention spans that’s to blame. Online newspapers are often perused throughout the day for a quick fix and the attention-grabbing headlines provide.

But it’s not what I expect from reputable broadsheets and I think it’s damaging their brands and devaluing journalism. As much as bloggers like to spout off about how blogging is democratising journalism etc. etc., professional journalism is a critical part of democratic society and need to be upheld. Putting your masthead on trivial nonsense and crappy journalism that would never be put into print is a poor exercise in brand management.

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About Me
Rick Clarke Rick Clarke studies Management/Marketing at Monash University, Melbourne.

(email address)
Check out these other Monash marketing blogs:

Julian Cole's Adspace Pioneers
Peter Wagstaff's Marketing Today podcast
Simon Oboler's Simon Says
Zac Martin's Pigs Don't Fly
Will Egan's WillEgan.com
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