Me at the Louvre, Paris.
When I grow up, I want to be an architect…
The other day I was talking to someone who works at a brand strategy agency, who said she’d always wanted to be an architect. This was interesting because when I was a kid I wanted to be an architect too, and we’ve both ended up doing the same thing. Why? Well, I realised quickly that I’d be no good at architecture. I simply don’t have that artistic streak. Instead, I have a different sort of creativity, I’m more interested in innovation and strategy. Architecture is about designing functional spaces that fit into people’s lives. Marketing is about designing functional products and services that fit into people’s lives. See the similarity? I want to create great stuff that makes people’s lives better, and build a great customer experience around it. To me, that’s what marketing is all about.
